Have you ever done an age breakdown of the volunteers you do have? Are you in a college town? Do you have a large teen program? This is a good place to start. Here is my own breakdown:
14-25 328
26-43 39
44-62 80
63+ 132
So this is your reality, but who do you want? Is your website attracting those people?
Click on the links for each of these pages and see what you think (These are easy to find…just type “hospital volunteer” into any internet browser):
Sample One: Mass General
Sample Two: Yale New Haven
Sample Three: New York Presbyterian
Sample Four: Allina Hospitals and Clinics
Sample Five: Lucile Packard
Sample Six: Potomac Hospital
Sample Seven: Austin State
Sample Eight: Barnes Jewish
Sample Nine: Mine…Saint Joseph Health System
Phones are so much more advanced now and with unlimited data cell plans, traditional websurfing from the computer is quickly being replaced with surfing from the cell phone (Iphone anyone?). But cell phone browsers don’t work the same as computer browsers. Check out this website for more details and share it with your I.T. department.
Here is a list of all of the things I can think of…feel free to comment and add your own suggestions. And remember, these items are only as good as the information provided in them (huh?) For instance, a full length assignment description can be well written or poorly written.
Forget about using fonts the way you do when you’re printing or creating image files in Photoshop. That’s not how typography works on Web pages. A Web page gets its fonts from the user’s hard drive. The fonts on your own hard drive are not the same as the fonts on any other person’s hard drive!
A common mistake made by beginners: They specify fonts in the Web page; they see those fonts on their computer and they look great; then later they see the Web page on another person’s computer and it looks terrible. Why? That other person does not have those fonts.
Most of you will be using your hospital’s color scheme on your website. But there are few good tips to keep in mind as you are thinking about color.
Gen Ys were born after 1980 and are also known as the “Internet Generation”. They wer born in a generation where new products and services are created every day. As a result, they expect unique creations that stretch their imaginations and offer the creativity of new technologies. Gen Ys also expect simplicity of use and function.
Generation X, born between 1964 and 1982, is the undefined generation. They are disloyal to brands and skeptical of big business. Boldness, youthful rebellion, and benign anarchy remain the halmarks of the generation, even as it begins to have families and start businesses.
Gen X was the group that make the cell phone take off-a new Read More »
We have heard alot about how the Baby Boomers are going to effect our volunteer programs. Here is a quick review of what drives this generation in the marketing arena.
