We have heard alot about how the Baby Boomers are going to effect our volunteer programs.  Here is a quick review of what drives this generation in the marketing arena.

 Baby Boomers (Born 1946-1964):

• Boomers are highly resistant to words like “senior”, “older adult”, “golden years”, “mature adult”, etc.  Be creative in your choice of terms – anecdotal evidence shows that “experienced” may appeal to this demographic.
• Boomers see themselves as being at least 12 years younger than their chronological age.  Images of individuals they perceive as “elderly” may not appeal.
• Consider using words other than “volunteer” – this word is often associated with negative images of PTA lunches or menial tasks.  Boomers want to feel as if they are continuing their professional work in an unpaid capacity.
• Boomers are less likely to volunteer out of response to civic duty or obligation.  They want to know how they can make a difference in their community.
• HOWEVER, the Boomers also have a sense of “whats in it for me”.  Talk about the health and social benefits of volunteering.
  • This information was taken from here: 
  • Check out this video “Volunteering Will Make You Happier and Healthier”.  Wouldn’t this be a great addition to your volunteer website?

  So what does this mean for you?

• Repackage the way volunteer opportunites are presented.  Focus on the work to be done and the skills needed rather than the volunteer status.
• Design and manage volunteer positions more like paid positions-with job descriptions, training, supervision, and benefits.
• Show the personal and community impact to the volunteer
• Consider the volunteer skills and interests
  • This information was taken from here

Check out this website “Creating Baby Boomer Friendly Volunteer Opportunities.