Gen Ys were born after 1980 and are also known as the “Internet Generation”. They wer born in a generation where new products and services are created every day. As a result, they expect unique creations that stretch their imaginations and offer the creativity of new technologies. Gen Ys also expect simplicity of use and function.
Generation X, born between 1964 and 1982, is the undefined generation. They are disloyal to brands and skeptical of big business. Boldness, youthful rebellion, and benign anarchy remain the halmarks of the generation, even as it begins to have families and start businesses.
Gen X was the group that make the cell phone take off-a new Read More »
We have heard alot about how the Baby Boomers are going to effect our volunteer programs. Here is a quick review of what drives this generation in the marketing arena.
